Baume Mercier

Sharing their 180^th anniversary by inviting comments from their fans, Baume Mercier posted on Twitter http://twitter.com/BaumeMercier and Facebook http://www.facebook.com/BaumeEtMercier as a prelude to a social networking launched during the SIHH in Geneva in January of 2010.  

Ms.Simone Gaudard, the great-granddaughter of the founder leads the tour on Facebook and welcomes comments from owners of the Baume Mercier brand.

The Baume family settled in the Swiss mountains in 1542, the craft of fine watch-making has been handed down from generation to generation.  Brothers Louis Victor and Pierre-Joseph Celestin Baume founded the house and registered it as an agency in the Les Bois village in 1830. 

The second generation of Baume’s took the watch into a more modern look and won the Kew-Teddington Observatory timing competitions in 1893 scoring 91.9 out of a 100 possible points.  Elegance and precision took the lead in the look of the Baume Mercier brand.

In 1912 William Baume met Paul Mercier, watchmaker and jeweler, which was the beginning of a long relationship and led to the creation of Baume & Mercier in 1918.  Three years later they were acknowledged by Poincon de Geneve in recognition of their exquisite craftsmanship.

Piaget took over the company in 1965 and in 1988 a 60 % stake was sold to Cartier, in 1993 Cartier group became sole owners of both Piaget and Baume Mercier.  With a presence in 75 countries, the line is represented by 220 exclusive retailers worldwide.